Resources · The Therapist Toolbox

The tools I actually run my businesses on.

These are the apps, systems and services I personally use to run both my therapy practice and my coaching business. I only recommend what I genuinely find useful — tools that help you manage money, stay organized, and run your practice with less friction.

Some of these are referral links, which means I may earn a small commission if you sign up — at no cost to you. It never changes what I recommend. Where I have a discount code, it’s listed.

Money

Banking, budgeting and tax.

YNAB · You Need a Budget

Give every dollar a job and watch the uncertainty melt away. This is the budgeting app the whole Profit for Keeps® system runs on, and the one I use every single week. It’s also the first budgeting tool that actually stuck for my ADHD brain.

Free 34-day trial
Mercury

Online business banking built for small companies: free checking, unlimited sub-accounts for your owner pay, taxes and reserves, and none of the branch-bank friction.

Referral link
American Express Blue Business Plus

Earn 2× points on the first $50k a year of business purchases, no annual fee, and 15,000 bonus points when you sign up through this link.

Referral link · 15,000 bonus points
American Express Blue Business Cash

The cash-back version: 2% back on up to $50k a year, plus a $250 statement credit to start.

Referral link
Wealthfront Cash Account

A high-yield home for your tax and reserve money, with categorized savings buckets so the tax set-aside actually stays set aside.

+0.50% APY for 3 months
Heard

The only financial platform built for private practice. Tax support year-round, done-for-you bookkeeping, and guidance from a team that specializes in therapists and wellness practitioners. During the free trial you can also book a consult with a Heard advisor, and you can cancel any time before the 30 days end.

Free 30-day trial + 2026 books caught up
IRS estimated taxes

The official page for quarterly payment deadlines. Bookmark it, and put the four dates in your calendar today: January 15, April 15, June 15, and September 15.

Free
State estimated taxes

Most states follow the same dates. Check your state’s department of revenue for deadlines and payment links.

Free
Practice

Running the practice day to day.

SimplePractice

All-in-one EHR for scheduling, billing, notes, and client automations. Everything is automated, which matters when your brain forgets to send statements. The one I recommend for solo and group practices.

7-day trial + 50% off first 4 months
ClickUp

Visual project boards for content planning and the workflows that live outside the EHR. ADHD-friendly because you can see the whole thing at once.

Free plan · 10% off through this link (at signup only, not on later upgrades)
MileIQ

Automatic mileage tracking for practice travel. It runs in the background so you stop reconstructing trips at tax time.

Free up to 35 trips a month
TheraAI Club

Kym Tolson’s done-for-you GPT tools for clinical notes, onboarding and marketing, plus the training and co-working to build your own AI tools ethically.

Referral link
Clinical

Documentation and legal.

Berries AI

HIPAA-compliant clinical documentation with an AI assistant that drafts the note while you’re still in the room.

20 free sessions · code MAREN50 for $50 off
Artful Contracts

Attorney-drafted website policies, consent forms and legal templates written for therapists and coaches.

Referral link
Online

Email, hosting and the back office.

Google Workspace

Professional email at your own domain, secure file sharing, Google Meet with recording and an AI notetaker, and the calendar everything else plugs into. I recommend the Standard plan. Ask Google to sign a BAA before using it with client information to stay HIPAA compliant. Use the link to request the discount code.

14-day trial + 10% off your first year
ServeSuite

The CRM I run my coaching business on — contracts, scheduling, forms, email and the automations behind every button on this site.

Code MARENSPECIAL
Connect Web Design Studio

The studio that designed and built this site. Custom websites for therapists, coaches, and small practices, plus the monthly care that keeps them running.

Tell Justin Maren sent you
Roxanne Engstrom · HAWA Images

Story-driven brand photography in Raleigh and beyond, for entrepreneurs and purpose-led businesses. Roxanne shoots the kind of session where you actually look relaxed, and the photos look like you instead of stock.

Tell Roxanne Maren sent you
Honey Drip Media · Akiliah Driver

Social media strategy and support, including a strategy intensive to get clear on your messaging and positioning before handing your content over to a social media manager, plus videography, content creation, and promotion of upcoming events.

Tell Akiliah Maren sent you
Mentaya

One of my favorite tools for helping clients understand their out-of-network benefits. Submits OON claims for your clients so they get reimbursed without fighting the insurer, and their team even navigates denials. Pairs with the OON Reimbursement Toolkit.

Code MAREN after you sign up · 30-day free trial of the benefits calculator

Tools help. A system is what pays you.

None of these matter much until you know what your practice needs to generate. The Right Revenue Number is where you find that out, with your own numbers, in two hours.

Find Your Number

Think I’m missing one? Tell me.